Oct 2012 - July 2013
Helpa is a personalized search and discovery service.
Helpa's key function is to help consumers search, shop and discover the best of the internet, without being stalked and spammed by annoying ads. Helpa has an ad-blocking algorithm embedded so it helps in safer browsing the web. Helpa’s founders are Colin Fabig, Ari Klinger and James Gilbert. They had a vision where consumers take control of the marketing that targets them, putting an end to annoying and disruptive ads and instead opting into ads that meet their needs. They quickly raised seed funding to build the company, and at the start of 2013 set up offices in Silicon Beach Los Angeles, Silicon Beach Sydney and Silicon East Belgrade.
Helpa has secured $2 million in seed funding from investors including Bridge Lane Group, Nextec Strategic Capital, Right Click Capital, and angel investors.
Web: Same application was accessible via extension but also as via website while you were online. It was written using a custom JavaScript framework, enriched with some jQuery helpers.
Backend: Back-end platform was delivered using custom PHP MVC frameworks. Behind, there were several databases including MySql, MongoDB, Redis
Integrations: YouTube, Facebook, Google, Yahoo, Weather Channel