Domain: Online utility
Start Date: 2012 Oct
End Date: 2013 Jul
Helpa is a personalized search and discovery service.
Helpa's key function is to help consumers search, shop and discover the best of the internet, without being stalked and spammed by annoying ads. Helpa has an ad-blocking algorithm embedded so it helps in safer browsing the web. Helpa’s founders are Colin Fabig, Ari Klinger and James Gilbert. They had a vision where consumers take control of the marketing that targets them, putting an end to annoying and disruptive ads and instead opting into ads that meet their needs. They quickly raised seed funding to build the company, and at the start of 2013 set up offices in Silicon Beach Los Angeles, Silicon Beach Sydney and Silicon East Belgrade.
Helpa has secured $2 million in seed funding from investors including Bridge Lane Group, Nextec Strategic Capital, Right Click Capital, and angel investors.
Helpa.com was online service but also offline accessible via a browser extension.
It communicates with Back-End when online. The extension has 3 components: Helpa Homepage, adBlocker, and cookieMooncher. AdBlocker is part of the app that recognizes and blocks all ads on websites while surfing the web. CookieMooncher is a product that doesn't allow marketing companies to track your behavior on the internet while surfing.